16 Jul P&G Signal 2020
P&G Signal 2020
The social, economic, and public health crises of past months have forced every business into a new relationship with uncertainty. With head-spinning speed, assumptions about business models, consumer behavior, supply chains, and forecasting have been upended. When the only constant is change, speed and responsiveness become crucial strategies moving forward. Placing the consumer at the center of our business will help us win no matter what the future brings.
Signal’s 2020 theme — Stepping Forward — focuses on what comes next, drawing on the lessons not only of the past few months but from history as well. We’ll present case studies that have proven successful in these unparalleled times, with a particular emphasis on the extraordinary velocity, connectivity, and responsiveness the current environment demands.
- How have companies and brands prospered in past downturns and periods of social upheaval?
- What new consumer behaviors have emerged?
- How can industry leaders navigate these crises to constructively disrupt their markets and business models?
- What’s the role of corporations to be a force for good and a force for growth going forward?
- How can advertising navigate a world that demands brands have unique voices and stand for something?
- Who’s responded well, and what can we learn from them?
- How does today’s uncertain geopolitical landscape affect global trade? And of course, what disruptions might lay just around the corner?
No one knows what the future holds, but we can learn how to best prepare for these uncertain times and step forward into them with confidence. Signal’s consistent focus on innovation, agility, and consumer-centric design has never been more important. We welcome you to join us at Signal 2020, our first all-digital and truly global edition, where we’ll address these questions and many more.
Speakers
Magesvaran Suranjan
President – Asia Pacific, Middle East and Africa, P&G
Azeem Azhar
Founder, Exponential View
Alia Al Mur
Director, Smart Dubai
John Battelle
Founder & CEO, Recount Media
Kulvinder Birring
CEO, Watsons China
Beatriz Boscan
Signal Trailblazer
Amy Chang
Executive Vice President, Cisco
Ree Chen
Signal Trailblazer
Sanya Chopra
Signal Trailblazer: P&G India eDTC
Cecelia Coburn
Signal Trailblazer
Frank Cooper III
Global CMO, BlackRock
Morgan Debaun
Founder & CEO, Blavity Inc.
Mike DeWine
Governor, State of Ohio
Jack Dorsey
CEO, Twitter + CEO & Chairman, Square
Elkin Echeverri
Planning and Foresight Director, Ruta N
Jeremi Gorman
Chief Business Officer, Snap
Rich Greenfield
Partner, LightShed Partners
Giorgia Guasti
Signal Trailblazer
Clover Hogan
Climate Activist, Founder, Force of Nature
Ron Howard
Co-Founder, Imagine Entertainment and Academy Award-winning filmmaker
Kazumasa Kawabata
General Manager, DNP America, LLC
Samantha Knowles
Filmmaker, Tangled Roots
Queen Latifah
Actor/Rapper/Singer/Producer
Deborah Majoras
Chief Legal Officer & Secretary, P&G
Stephanie Mehta
Editor in Chief, Fast Company
Moses Ogbonnaya
Signal Trailblazer: Tide Laundry Service
Ugonna Okpalaoka
Filmmaker, Gloves Off
Irma Olguin, Jr
CEO & Co-founder, Bitwise Industries
Glenn Platt
Professor, Miami University of Ohio
Matthew Price
President – Greater China, P&G
Marc Pritchard
Chief Brand Officer, P&G
Peter Schwartz
Senior Vice President, Strategic Planning, Salesforce
Emmett Shear
CEO, Twitch
Evan Spiegel
Co-Founder & CEO, Snap
David Taylor
CEO, P&G
Susan Wojcicki
CEO, YouTube
Linda Yaccarino
Chairman, Advertising & Partnerships, NBCUniversal
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At Signal 2020, Cisco EVP @_amychang teaches us a lesson on courageous leadership. Use #PGSignal to get in on the conversation and go to https://t.co/E5nG0tcQ3j to learn how extraordinary people are stepping forward. pic.twitter.com/Rcbd5D84Mw
— Procter & Gamble (@ProcterGamble) July 16, 2020
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